No More $2 Bid Cap! $10,000 USD a month—the amount received by grantees—is a ton of ad spend for a nonprofit. Unfortunately, Google has made it notoriously difficult to spend up to this limit due to its $2 bid cap. Well, folks, that cap is no more. As of last week, Google has removed it, provided you’re willing to…
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THE TAKEAWAY: You can fundraise in an ad-hoc, haphazard kind of way and you might get there in the end. Mind you, you might not. Plus you risk burning out all your volunteers along the way. It’s far better to have a plan. Asking for money is never easy, but it is nonetheless a necessity…
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Google executives said its fees are not changing, and no services are merging. The company will retain the AdSense and AdMob brands for ad sales technologies that are aimed at small websites and mobile app developers, respectively.