No More $2 Bid Cap! $10,000 USD a month—the amount received by grantees—is a ton of ad spend for a nonprofit. Unfortunately, Google has made it notoriously difficult to spend up to this limit due to its $2 bid cap. Well, folks, that cap is no more. As of last week, Google has removed…
THE TAKEAWAY: You can fundraise in an ad-hoc, haphazard kind of way and you might get there in the end.…
Google executives said its fees are not changing, and no services are merging. The company will retain the AdSense and…